![]() No matter how they found your site, it’s critical to optimize the content and layout of your website to continue to nurture the lead and push their curiosity to the point where they contact you. And then you have site visitors who only want to find statistics and see what prices are like now, with no intention of actually buying. ![]() Potential property buyers come in all forms, from those absolutely sure of what they want to others who know little about the process of buying a home or land and who are only curious. Merely having a site might be a step in the right direction-but it's only the first step. A wonky website can deter potential buyers from taking that next step and reaching out, prioritizing web design elements listed below can ensure that doesn’t happen. Sometimes this has to do with the device the person is using to view the site, but a lot of the time, it has to do with how your site is set up to react with the device the person is using. ![]() It is frustrating to site visitors to find that pages won't load or that they'll load but with graphics missing. Some of the ways you can subtly convince them that you're the right person for the job include having a beautiful site that's a pleasure to look at, and by having a site that's easy to use and fast-loading on both a desktop and on a mobile device. There's no pressure, and the site gives you a chance to hook them in and influence them to contact you. Prospective customers can browse the site, taking their time to see what you might be like as a real estate agent helping them buy or sell a home. A proper real estate agent website gives them a chance to see what types of properties you usually work with, what your attitude toward real estate is, and how you go about finding homes to show buyers. When people hear about you, be it through a referral from a family member who used your services or a Google search, they're going to look at whether you appear to be successful in this real estate market.
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